Account Based Marketing (ABM)
There is significant value if we change marketing perspective from being lead centric to account centric. Account based marketing though not a new term has been generating tremendous value for our customers.
ABM is about identification of key accounts with significant revenue potential (beyond your past sales trend) & then enabling a team constituting Sales & Marketing to service them by serving relevant, personalized & in-time content to key decision makers using the channel of their choice.
The benefit of ABM over traditional demand generation is its sharp focus on few accounts rather than ‘spray & pray’ approach in later.
Prognosys can help you set up ABM by offering value in following areas :
1. Account Selection
a. Propensity Mapping
b. Client Inputs (Past trends)
c. Predictive models to pick account based on numerous metrics (inside & outside info)
2. Contact Discovery & Profiling
a. Information gathering:
4. Expand & Enrich
3. Interactions across Multi-channels
a. Run campaigns with relevant content on following channels
3. Virtual Event
5. Tele contact