Database Cleansing

Data decay is one of the most prominent yet usual issue towards data led marketing.

Our marketing data services include providing end-to-end database services to ensure we help you across the entire data life-cycle of a successful database-marketing engine.

Below are the key data cleansing services:
    1. We de-duplicate & unify data coming from different sources i.e Billing system, CRM, & Campaign tool.
    2. Remove
        a. Typographic errors
        b. Punctuation errors
        c. General syntax error
    3. Cleanse inconsistent record to standardize the data so that they can be fed to CRM/applications
    4. Validate email addresses, key contact details, physical address, and telephone number.