Data decay is one of the most prominent yet usual issue towards data led marketing.
Our marketing data services include providing end-to-end database services to ensure we help you across the entire data life-cycle of a successful database-marketing engine.
Below are the key data cleansing services:
1. We de-duplicate & unify data coming from different sources i.e Billing system, CRM, & Campaign tool.
a. Typographic errors
b. Punctuation errors
c. General syntax error
3. Cleanse inconsistent record to standardize the data so that they can be fed to CRM/applications
4. Validate email addresses, key contact details, physical address, and telephone number.