CDP is an intelligent self-service data preparation solution designed for everyone who deals with data especially Customer data: Data Scientist, Marketing Analyst and technical teams.
It helps in significantly reducing delays, manual work and potential risk in data preparation for analytics, So it not only helps in cleaning & preparing data but also in unifying disparate data or messy or incomplete data with common attributes. This clean, unified & complete data can be used for various use cases across organization. I.e Visualization, Campaign feed or Applications.
Data & Business Analyst can spend more time towards insights than cleaning or appending data & can continuously work with ease towards various innovations and experiments.
Upon nailing the appropriate data set & appropriate maths, it can be further utilized across various use cases and applications across the organization and hence becomes Cognitive Data.
CDP is also agile and flexible and pretty scalable to be utilized and leveraged across organization and hence help in democratization of Analytics and consumption of data.
Given our domain expertise and coupled with various other offerings, CDP is a great platform to leverage, consume & automate customer and customer related data towards various Customer Analytics & Revenue maximization use cases.
CDP is like a Modern Data Science stack, which helps in an agile way for getting together data, clean, unify, enrich, explore, organize etc while let you continue using your favorite visualization & Analytics tools.