The first issue: data quality. You likely know your data quality is poor and already hurting your marketing performance, but did you know it gets 7% worse every month? Continuous data cleansing is the solution.
The second issue: data completeness. With holes throughout your marketing data, your ability to nurture, score, route, target and segment is significantly impacted and 1:1 marketing is a pipe dream.
The third issue: is lack of data unity. Marketing technology continues to proliferate and you have adopted many software applications over the last few years. Each new system has created a silo of inconsistent and incomplete data, sometimes requiring database migration, and renders you unable to drive maximum marketing attributed revenue.